Just between you and me I’ve just about had it with all the armchair Monday morning quarterbacks with their laundry list of what Apple needs to ‘fix’ in iOS to make it competitive with Android OS or Microsoft’s Windows Phone or BlackBerry.
Is iOS boring? Good. That’s the way it should be. Familiar, comfortable, usable. The only people who care about how the user interface works are users and tech pundits. The former have already voted a few hundred million times, and the latter don’t know what they’re talking about.
The last time I looked both Windows Phone and BlackBerry– each with highly touted and somewhat unique user interfaces– are struggling for survival in the rapidly changing mobile device industry.
If that’s the case, and it is, then what pundits are saying is that Apple’s iOS needs to be more like Android OS. Uh, wait a minute. Isn’t Android simply a carbon copy of iOS?
If there’s anything to ‘fix’ it’s the neutering that should be performed on tech pundits who advocate that iOS needs to be fixed. It does not. iOS simply needs to evolve in a proper manner.
‘How so, Kate,‘ you ask?
Let’s be honest about this whole user interface argument. Apple set the smartphone industry on fire with iOS and the current genre of touchscreen interface. Samsung didn’t do that. Google didn’t do that. BlackBerry and Nokia didn’t do it. Microsoft didn’t do it, either. Apple did it. Everything else is a remix.
All Apple really needs to do is continually evolve, refresh, if you will, iOS, and Apple’s stable of apps. Black and white and flat? Get real. Apple has too many customers to drop in a major wholesale change the way Microsoft did to Windows 8 users.
With iOS 7, and OS X for Mac, expect the expected. A refresh is not a complete facelift. Whether flat, or 3D, or variations on the current theme, what really counts is usability. Will the updated interfaces be easier to use, easier to understand, faster to get something done?
That’s the set of questions Apple needs to address. Not color, or flatness, or ‘fixing’ what isn’t broken.