Apple’s stock has mostly tanked since September of last year. Why? From September of last year the average reader and investor has been treated to a daily narrative of ‘Apple is doomed‘ despite quarter after quarter of record sales and profits. How can a company doing so well in the financial department be doing so poorly in the headlines?
It would be easy to point out that today’s media feast upon Apple and facts and numbers do not matter. What counts is the negative narrative being published ad nauseam by those posing as journalists these days. Indeed, these people are nothing more than a new order of yellow journalist, inventing that which does not exist simply to further an agenda (either stock manipulation, or hit whoring).
A good example is the recent Bloomberg poll which says 71-percent of respondents say ‘Apple has lost its cache as an industry innovator.’
Why would people say that when there is no evidence to back it up? Because that’s what they read in headline after headline, and the typical investor and Apple customer has no need to delve further into the news. The latter are too busy using their iPhones and iPads, I guess.
Whatever is in that innovative secret sauce is that Apple has used to amass a huge fortune and hundreds of millions of customers seems to be experiencing a shortage. If that’s the narrative then it must be true, right?
Consider this. Apple sells more iPhones in the U.S. than Samsung sells Galaxy smartphones. What? That can’t be true because it doesn’t fit the narrative of ‘Apple is doomed.’ Apple maintains the majority of the smartphone and industry profits, yet that doesn’t fit the narrative, either.
Based upon some non-factual research, some say the iPad is now the minority tablet on the market. Yet, none of Apple’s competitors announce their shipments or their sales (either smartphone or tablet), and a little visual research tells you one thing– there are not many non-iPad tablets in the wild.
What’s going on?
It’s yellow journalism, 21st century style.
Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.
Whoa. That alone seems to describe much of what constitutes mainstream news organizations today, doesn’t it? Does that definition fit Forbes, BusinessInsider, Bloomberg, and pretty much every other highly-visible-but-with-few-facts-and-little analysis news organization today?
In summary, be careful of what you read. There’s more going on behind today’s headlines than headline writers want you to know.