Why not? That’s not how Apple rolls. You’ve probably noticed that Apple doesn’t jump into every opportunity, though the company could easily afford to do just about anything it wants. Like purchase Dell, and then shut it down. Or, do the same with France.
What many of us in the Apple watching business want to see is content on demand. Any TV show, any movie, any music or video, on demand– streamed straight to Mac, iPhone, iPad, or iGlasses and iWatch. Apple has the money to do it but it’s not going to happen.
It’s that famed Apple discipline. Historically, at least under Steve Jobs, the company goes into markets with products that make a difference, products that leverage other products or services. This strategy is apparent going back to the Mac. The first iPod was Mac only. iTunes was Mac only. iPhone and iPad share a great ecosystem together with a somewhat anemic cloud service but the world’s largest online media store, and the best app stores.
Apple loves to leverage a new product against current products. And, importantly, Apple loves to make money. The company’s forte’ is well designed products– hardware and software– which work well together, and thrive in the ecosystem.
It makes sense that Apple could do to media what it did to music, apps, and the smartphone and tablet industries, however, it’s beginning to look as though the content business may be coming to Apple. Despite what you read about Netflix or Amazon, Apple’s iTunes Store– just TV shows, movies, rentals, etc.– is much larger and more profitable on a worldwide basis.
The latest trend is that content makers– television networks– are distributing their wares through apps. In the internet future, TV channels will be apps. Whatever you want to watch will be available online– through an app.
Unfortunately, this dramatic shift from cable TV to internet is not likely to happen overnight as there are many players that must be fed. Still, Apple has the money and in Steve Jobs had the discriminating taste to seed development of content that is distributed through App Store apps to Mac, iPhone, iPad, or iWatch and iGlasses. With Jobs gone, who is Apple’s standard-bearer for taste?