Apple’s iTunes app URLs are losing favor in Google search results. Sarah Perez in TechCrunch:
The app search results are very inconsistent. Appending ” iTunes” to the search query often appears to be necessary in order to see the iTunes URL returned to the top spot, which has long been a trick savvy Google users know to use to get the results ranked higher.
I’ve noticed this, too, as Google search referrals to my site and others have dropped dramatically the past year. Why? Google prefers major branded sites to smaller sites, and Google’s search results page now contains double the paid advertising links from just a few years ago.
So much for focusing on the user experience, huh?