When it comes to products, there are times when we can easily predict what will happen, what new trends will take place. Look at the iPhone. How can competitors differentiate their smartphones from the popular iPhone?
Social networks like Twitter and Facebook have tens of millions and hundreds of millions of users. How can a competitor carve out a slice of those customers? By doing something different.
Instead of lumping yourself into the midst of millions, why not have your own personal social network, just for select friends and family. That’s what Path does. It’s a personal social network with private messaging, instant personal chat, photos and events, that works a bit like a mashup of Twitter and Facebook.
Path works on both iPhone and iPad so you can send private messages to family and friends, or small groups, even co-workers.
The unique Stickers let you tap to say a little more than you can with emoticons. Photos and videos can be captured and shared, and custom filters can be added.
Path is free, of course, but there’s a catch. It’s the Shop, where you can shop for Stickers to use in messaging.
Use Path as a personal journal that’s visible by only those in your personal network. Just like Twitter and Facebook, you can share what you’re doing, watching, eating, or feeling. Why? Because you can.
And, yes, Path lets you crosspost to Facebook, Twitter, Tumblr, and even FourSquare. And, as with other social networks, Path is a wonderful way to stay connected or to waste an awful lot of time in non-productive activities of personal vanity.
Just between you and me, I’m detecting a growing trend of social network fatigue.