When comparing smartphone and tablet products and their respective manufacturers it’s important to keep an open mind. So, I’ll hand it to Samsung. They recognized the iPhone’s potential to disrupt the smartphone industry, and moved rapidly to counter Apple’s growing offensive.
The results speak for themselves. Samsung copied everything about both Apple’s iPhone and iPad designs in a determined effort to separate the Korean manufacturer’s products from… drum roll, please… everyone else.
Ethics aside, when it comes to the smartphone and tablet industry, at least that part of it which is likely to survive, Apple and Samsung are on top, and everyone else is an also ran, losing money hand over fist, and that includes Google and Microsoft.
Samsung’s courtroom battles with Apple over patent issues have been costly, but look at all the free press and publicity the Galaxy maker has received in recent years. Google’s Android may be the most used mobile OS, but who cares? It’s Apple and Samsung that make the most money. Everyone else loses, including Google, Microsoft, Motorola, Nokia, HTC, BlackBerry, et al.
The latest trend among the also ran crowd is to jump on the Apple doesn’t innovate anymore bandwagon. After all, it’s been almost a year since Apple disrupted the nascent 7-inch tablet industry. What have they done since then?
To Samsung’s credit, the company knows how to put on a good show. Well, maybe an interesting show. The Galaxy S4 launch was widely criticized as being more hype than innovation (you know, just like Apple under Tim Cook). The Galaxy S4 has been dubbed the Galaxy 3S for being a minor incremental improvement over the previous model.
Also to Samsung’s credit, the company doesn’t let the lack of factual evidence stand in the way of a comparison with Apple. For the 9th straight year Apple’s iPhone is king of J.D. Power’s Satisfaction Survey. In fact, Apple is so high on the list, that all other manufacturers, including Samsung, are ranked below average.
So, what does Samsung do when the numbers don’t favor the company line? They make up their own data. From the BBC comes news of a survey which says Apple’s brand is less ‘inspiring‘ than Samsung’s brand in the U.S.
Really? How can that be?
It can be whatever Samsung wants it to be. The survey was commissioned by the consulting group Added Value, which is part of the marketing group WPP, whose clients include… drum roll, please… Samsung and Google.
The same BBC story also pointed out that Samsung was ranked behind Apple in the top 10 brands perceived to be the most visionary, inspiring, bold, and exciting in 10 countries. But that little tidbit was stuffed at the bottom of the article.
No company does a better job of marginalizing smartphone and tablet competition than Samsung, and they won’t let truth or facts stand in the way.