A few years ago I rented a car and traveled a bit in Italy. What I noticed almost everywhere is that drivers tended to ignore traffic lights, speed limits, and no parking zones. When I asked my friend about it, he said, ‘In Italy, they are, how do you say in English? Just a suggestion.’
Meanwhile, the U.S. Federal Trade Commission issued non-binding guidelines for mobile app developers.
FTC staff strongly encourages companies in the mobile ecosystem to work expeditiously to implement the recommendations in this report. Doing so likely will result in enhancing the consumer trust that is so vital to companies operating in the mobile environment. Moving forward, as the mobile landscape evolves, the FTC will continue to closely monitor developments in this space and consider additional ways it can help businesses effectively provide privacy information to consumers.
In other words, Big Brother is watching.
This is a battle where the lines are just now being drawn. Among the FTC’s more prominent guidelines:
- Build Privacy Into the App
- Offer Easy To Understand Choices
- Protect Kids Privacy
- Collect Data with Consent Only
- Keep User Data Secure
Apple and iOS is coming down on the side of user privacy while Google’s Android is, for the most part, not.