Laughable seems to be the most popular word to use when describing Apple’s competitors these days; especially Google and Microsoft. The Verge on Google’s Chromebook Pixel.
“Disposable.” When Eric Schmidt and Google first introduced Chrome OS, its operating system designed for desktop and laptop PCs, they kept using that word. Schmidt promised cheap devices that were essentially interchangeable — when all the computing power, storage, and apps come from the internet, because the entire operating system is just a slightly modified version of the Chrome browser, why build good hardware? Google even claimed to be entertaining the idea of selling you a free-on-contract PC.
Chromebook Pixel starts at $1,299. How does it differ from a MacBook Air? Heavier, thicker, browser-based, good touchscreen, more expensive, 4G LTE option, few apps.