Everyone has an opinion on what Apple should do to the television industry. Robert Hof in Forbes on who to watch:
‘Amazon’s the one to watch’ because it could help fund the move with its e-commerce business–or even ads, which it’s starting to build into a real business. Apple has neither of those to make its TV more appealing, or lucrative.
I don’t disagree that Amazon wants to be a player, but the Amazon ecosystem sucks. The online store is a monster, yes, but Apple’s not doing poorly online, has similar technology infrastructure, and perhaps Hof has never heard of Apple’s iAd, which dwarfs Amazon’s advertising efforts.