It’s long been known that Steve Jobs wanted Apple to build a car. Mike Elgan in Cult Of Mac calls it a great idea.
People tend to dismiss the idea as a goofy pipe dream. In fact, not only is an Apple iCar a great idea, it’s perfectly aligned with Apple’s history and mission.
No, it’s not.
People think of Apple as a computer company, or more recently a consumer electronics company. But that’s not really what they are or how they see themselves.
Alright, I’m listening.
They look around for industries where millions or billions of people are suffering from ugly, non-intuitive, clunky user interfaces with no help in sight, then step in to redesign a better way.
OK, that’s Apple.
When music fans were suffering with clunky devices and interfaces for listing to portable CD players, Walkmans and horrible digital music players, they saved the music world with the iPod.
When people were stuck with BlackBerrys and other clunky, funky phones, Apple came out with the iPhone.
Someone has a man crush on Apple.
And when Microsoft and Intel wanted to force the Windows-based Tablet PC and Ultra-Mobile PC on the world, Apple saved us all by introducing the iPad.
I see a trend appearing. Next up is TV, right? Then watches. Then what?
So after the computer, music player, phone, tablet and TV, what’s the next biggest content consumption experience that currently sucks?
Uh, my car?
Alright, Apple could afford to buy any of Detroit’s big three. Or, all of them. And still have money left over. Elgan thinks Apple should buy Tesla. If they do, I hope they The New York Times, too, and then fire John Broder.