Another hit-whoring piece by Forbes, this one from contributor Peter Cohan, who now has almost as much credibility as a member of the U.S. congress. Cohan’s sin? Recommending that Apple’s board of directors replace CEO Tim Cook with designer Jonathan Ive.
Apple is poised to report its first profit drop in a long time.
We’ll see. Funny thing, though. Apple has not announced that the company would miss guidance for last quarter. Of course, Steve Jobs never saw profits drop. Oh, wait…
Is Tim Cook the person for the CEO job and if not, who would be better?
Cohan cites a Bloomberg report that Apple will report a drop in net income and the slowest growth rate since 2009. We’ll see. A slower growth rate is inevitable, of course. The law of big numbers and all that.
But the bad news is that Apple’s core market of people willing to pay up for its products is fairly saturated.
Yes it is. Both Verizon and AT&T sell more iPhones than all other smart phones combined. That’s not good news, right.
Oh, one more thing. China?
And the biggest untapped opportunity — emerging markets like China — are largely unwilling to pay a price premium.
Which explains why China is the second largest market for iPhones and iPads, and why Chinese customers are not willing to stand in line to buy Apple kit.
Apple is locked into a nasty legal battle with Samsung which happens to be a formidable competitor — offering 80 different smart phone models.
80 models vs. 3 models, yet Apple has far greater revenue and profits. Hmmm. What’s wrong with Cohan’s plan?
Cook has yet to demonstrate that he can create a big new revenue source. He has proven that he can oversee a botched new product introduction though — witness the six epic fails of Apple Maps. He can also fire people who take the blame for embarrassing him.
Yeah, Steve Jobs never did that. Oh, wait…
While nothing can make up for the loss that investors who bought at Apple’s peak price — perhaps investors should throw in the towel on Cook.
Yes, record revenue, record profits, and category leading products make Cook an easy target for unemployment.
That seems to be what Apple’s board should do. But the problem is figuring out who could do a better job than Cook.
So, Cohan thinks Cook should be fired. Where are the numbers that back up that premise? Oh, there are none.
One person to consider is Jony Ive — Jobs’ product design partner. He was previously responsible for Apple hardware design and in December was promoted to be in charge of the look and feel of its software as well.
It’s unclear whether Ive has the skills to manage Apple, but the company’s competitive advantage has always been design — with supply chain playing an important, but secondary role.
Is it obvious to anyone else that Apple’s critics, even the incredibly lucky yet not very astute ones like Cohan, are jumping the shark with this nonsense?