John Paczkowski in All Things D on Microsoft’s Surface tablet woes, whereby ‘woes’ means that customers aren’t buying the Surface, and industry analysts are cutting their sales forecasts by as much as 75-percent.
Microsoft hasn’t yet revealed Surface sales data, but if this drumbeat of negative reports is any indication, it has had good reason not to. If Surface really is, as Ballmer claims, the tablet consumers want, they clearly don’t know it yet.
What did Microsoft CEO Steve Ballmer say about the Surface?
I don’t think anybody has done a product that is the product that I see customers wanting. You can go through the products from all those guys … and none of them has a product that you can really use. Not Apple. Not Google. Not Amazon. Nobody has a product that lets you work and play that can be your tablet and your PC. Not at any price point.
It boils down to this. The 140-million iPad customers don’t know they can’t really use the iPad. And Microsoft’s Surface is what customers really want (but they just don’t know it).