Was Apple co-founder Steve Jobs an artful visionary? Or, just lucky? Peter Sims writing in the Harvard Business Review found 5 of Steve Jobs’s (sic) Biggest Mistakes and compiled them into an ill advised list:
- Recruiting John Sculley as CEO of Apple
- Believing that Pixar would be a great hardware company
- Not knowing the right market for NeXT computer
- Launching numerous product failures
- Trying to sell Pixar numerous times
I don’t find it difficult to argue with all items on the list. For example, Sculley led Apple into years of high profits and the Mac’s highest market share ever.
How can trying to sell Pixar be considered a mistake, since Jobs did sell the company to Disney for billions?
Unfortunately, Sims loses all credibility when he gives credit to Jobs for Macintosh TV and Sculley’s ill-fated Newton (later dropped from the story).