What happens when a company loses its way? DesignBoom displays Apple computers from before the return of Steve Jobs.
Apple’s products shared little in the way of a common design language or overall synthesis. in essence, bad design was both the symptom and a contributing cause of apple’s corporate disease. steve’s desire to end the disjoined approach gave birth to a strategic design project that would revolutionize apple’s brand and product lines, change the trajectory of the company’s future,
and eventually redefine the way the world thinks about and uses consumer electronics and communication technologies.
Hartmut Esslinger’s early Apple computer and tablet designs have stood the test of time and look good even in the 21st century.