What goes around comes around, right? If you wait long enough, it comes around again. Remember back in the day when everyone called Apple beleaguered?
beleaguer |biˈlēgər| verb (usu. as adj. beleaguered)
lay siege to:
1 besieged, under siege, blockaded, surrounded, encircled, beset, hemmed in, under attack.
2 hard-pressed, troubled, in difficulties, under pressure, under stress, with one’s back to the wall, in a tight corner, in a tight spot, up against it; beset, assailed.
That definition more accurately describes the Apple that Steve Jobs came back to in the late 1990s. It’s hardly accurate today, but to hear the technical pundits and stock analysts call it, Apple is as beleaguered as anyone today.
Let’s set the record straight. Apple is not beleaguered. The company is doing just fine, and there’s not much legitimate math anywhere that proves otherwise. If you want to compare a few of Apple’s competitors, look at Microsoft, Google, and Amazon.
Microsoft hasn’t had a hit product since Windows and Office (Xbox 360 and Bing have been huge financial disasters). Windows Phone hasn’t made a dent in Apple’s smart phone universe, and Microsoft won’t release any sales figures for their new Surface tablets with Windows RT.
On the other hand, there’s Google which makes money hand over fist. On search engine advertising on traditional personal computers. Google is increasingly seen as a marginalized one-trick pony, highly profitable on search advertising, but blowing money faster than a SuperPAC in a presidential campaign.
Search just isn’t the same on mobile devices, and Google’s desperate move to copy Apple’s iPhone smart phone interface and shove it out to cell phone carriers for free hasn’t met with success for anyone involved except Samsung (who also copied Apple down to the bit and atom level).
Like Microsoft, Google makes a bucket of money, but none of it comes from new ventures.
What of Amazon? Despite leading the world of online stores, and dominating online media sales (except for music; guess who reigns there?), Amazon has never made much money (especially when compared to Apple’s revenue and profits). In another desperate move, self-annointed Steve Jobs wannabe, Amazon CEO Jeff Bezos is trying to disrupt Apple’s tablet dominance by giving away cheaper competitive products at cost.
All these desperate moves by Microsoft, Google, and Amazon indicate a highly developed state of beleaguered to me. Compare the trio to Apple, which has a highly profitable Mac division (a revenue, profit, and unit sales leader), a highly profitable iPhone division (about 75-percent of all smart phone industry profits), a highly profitable iPad division (greater revenue than the Mac), and, well, you get the idea, right?
Since it’s obvious that the trio are, indeed, beleaguered, can we just stop it with the Apple is doomed rhetoric so popular among the link bait crowd?