Is it any wonder that we find Apple such a wonderful company to follow? First, there’s the 30 year born-in-a-garage, rags to riches heritage. There’s the comical antics of Steve Wozniak and the legend of Steve Jobs.
Then, there’s Apple’s products, now adored and used by a few hundred million happy customers. That’s not to mention Apple’s $100-billion cash fund, and all the personalities that bubble forth during every new product presentation.
Notably absent from the iPad mini show ‘n tell was iOS chief, Scott Forstall, once considered the heir apparent to Steve Jobs. Those days are gone. Apple CEO Tim Cook appears to value teamwork more than the divisive Forstall who cashed in his stock and is now looking for work.
Out the door, too, is former Dixon’s chief, John Browett (a U.K.-based box store with a considerable lack of esthetic that would easily embarrass Steve Jobs). He lasted a few months and collected a few million dollars before Apple CEO Tim Cook handed him his much deserved walking papers.
What’s going on?
It’s not like Apple doesn’t have a history of shoving high level executives out the door. Remember, Jobs himself was kicked out in 1985, before storming the palace doors and instituting a coup d’état on Apple’s lackluster dear leader, Gil Amelio in 1997.
What happened to Browett and Forstall is rather simple. The former was a big box store warehouse guy who just didn’t fit into Apple’s glass palace retail operation. Tim Cook obviously figured out that a British accent wasn’t enough to run the stores, said, ‘My bad‘ and ousted the guy that 10,000 Apple Store associates had come to love to hate.
Forstall was once considered an heir apparent to Steve Jobs. Somehow Forstall began to think of himself as Steve Jobs, rather than Steve Jobs’ iOS guy. Under Jobs, most products shipped out the door when they were ready. Under Tim Cook, products need to ship out the door on a schedule. Forstall’s most recent digital child, Apple Maps, wasn’t ready for prime time, and Tim Cook pulled the handle on the flusher.
Among Apple executives given additional responsibilities in this shuffle is Jon Ive, the U.K. version of what Steve Jobs’ design aesthetic would have been if he had been British. Ive now controls the human interface on Apple products, and product design.
It should also be obvious that Tim Cook controls Apple now. Cook was charged with making the trains run on time, and he appears to like products that ship on time, are fully baked, and managed by team players.