They say imitation is the sincerest form of flattery. If so, Samsung loves to flatter Apple’s design prowess with imitation. Or, is it lies? Or, is it cheating? Officially, it’s stealing.
Why does Samsun need to lie, cheat, and steal to compete with Apple?
Samsung is not an innovative company. Their long history is replete with products that appear to be copies of products manufactured by market leaders. Samsung has made its fortunes by identifying specific product markets, and then muscling in on the competition with less expensive knockoffs.
Why does Microsoft copy Apple’s retail stores? Because it’s the natural evolution of retail store design? No. Like Microsoft, Samsung does not have sex appeal. Neither company makes products that has their customer base standing in line to buy.
On the other hand, Apple is a sexy gadget machine. Nobody sells sizzle and shine better than Apple, and it’s that combination which brings higher retail prices, growing revenue, and the highest of product margins. In other words, enormous profits.
What company doesn’t want ridiculously high revenue and profits?
Obviously, Samsung believes that Apple’s panache and chic cache can be obtained merely by lying, cheating, and stealing the features Apple embeds into their products. Unfortunately, Samsung, like Microsoft, just doesn’t get it.
Hence, we have the latest Samsung Anti-iPhone advertisement.
These comparison ads are typical of companies who are desperate to have customers view their products in a favorable light against the industry leader (which is what Samsung thinks of Apple, though Samsung sells more phones– go figure).
iPhone on the left with a list of features. Samsung Galaxy S III (one of the patent infringing phones) is on the right. Looking at the features list you’d think Samsung gives you more features for less money, right?
What Samsung doesn’t tell the reader is what those features are, or how they’re better than Apple’s, or even what the benefits to the features really are (it’s called features and benefits, Samsung).
For example, most readers will have no idea what NFC means. Ditto for Smart Stay or ShareShot. What is Palm Swipe Capture? Removable battery we can figure out.
What Samsung doesn’t mention is that their highly touted screen is almost invisible in sunlight, and the pixels per inch are substantially less than iPhone 5. Why does Samsung Galaxy S III get better battery life than the iPhone? Because the phone is freakin’ huge so the battery is huge.
Also not mentioned is one big reason why Apple sells so many iPhones. The App Store. 200,000 apps. Have you seen Android OS apps? Puhleeze. In general, they’re horrible. Samsung is smart not to mention anything about app comparisons with the iPhone.
Hey, wait. Doesn’t the Galaxy S III have double the RAM as iPhone 4? More RAM means faster, right? Not so fast. Try to scroll through the screen on most Android OS devices, regardless of RAM, and you’ll see a huge difference when compared to the iPhone.
One bullet point missing from Samsung’s comparison list: Stolen from iPhone.
If Samsung truly wanted to be as cool and chic and beloved as Apple, they should do what Apple does. Build a product so good that people will pay more for it and stand in line to buy it.
When that happens, I might buy a Samsung.
UPDATE: John Brownlee at Cult of Mac has a great graphic of an Apple attack ad– iPhone vs. Galaxy S III. It’s funny.