What is it they say? To the victors go the spoils. Apple and Samsung have engaged in an epic battle of technology giants. Following the most recent and highest profile battle, Apple is rushing to claim the spoils of victory. Samsung? They’re squealing like a pig being chased by Klingons on a picnic.
Samsung came out swinging blindly by telling all the world that they’ll sue Apple if the next iPhone has 4G LTE built in. If you want to lose money, bet that Apple will not include 4G in the soon-to-be-announced iPhone 5.
Samsung pulled a similar trick with 3G patents against the iPhone and that skirmish ended in a shutout. Samsung went hitless.
Samsung also said Apple is trying to limit consumer choice. Well, duh! I hope Samsun isn’t paying much for that kind of PR. Limiting choice? Yes, Apple wants to eliminate the choice of flagrant, slavish copier Samsung to do business by copying Apple’s products.
Apple went after Samsung again to stop sales of even more Galaxy S phones which caused Samsung’s stock to drop even more (down almost 10-percent since Samsung was declared an official patent infringer).
Worse, the Korea JoongAng Daily publicly scolded Samsung for being a copycat.
What the case highlights is that originality is the key to survival in this cut-throat industry. Copying and clever upgrading are no longer viable, as companies become increasingly protective of their inventions and patent rights.
Samsung must reinvent itself as a first-mover, despite the huge risks involved in acting as a pioneer, if it hopes to beat the competition.
Even Microsoft was smart enough to cut a deal with Apple regarding iPhone designs and technology, and then go on to build their own unique user interface in Windows Phone.
All Samsung has done is copy and squeal when they were caught and convicted.
One could argue that Samsung should have done exactly what they did because only Samsung has had success against Apple’s iPhone and iPad juggernaut in the marketplace (where Apple holds a commanding position in revenue and profits, dwarfing Samsung).
Those that did not copy Apple to the same extent have had no success at all (Nokia, Microsoft, et al.).
Then, there’s Bruce Willis.
First, we read that the Die Hard actor has a sizable collection of music from iTunes and he wants to bequeath said collection to his daughters. Read the fine print. iTunes’ terms and conditions prevent that and basically say customers merely borrow music tracks and don’t own them. Case closed, right? Then, we read that Willis was not going to take Apple to court.
Funny thing, though. When I buy music on iTunes, the little button says ‘Buy‘ and not Borrow.