What’s not to like about the new iPhone? Thinner, lighter, faster, more capability, better battery life, more screen, and at the same price as last year’s model, all wrapped up in a newly refined but familiar package.
Yes, tech media pundits are pointing out how boring Apple has become, but, really, isn’t the boring part of their so-called analysis really just another word for evolution?
Sure, some of those newly hyped features in iOS 6 have been around awhile in the two Android OS smart phones that run the latest and greatest, but Apple brings a panache and polish that poor old Google and their cadre of basement dwelling app developer wannabes and plastic-on-the-brain smart phone manufacturers just can’t seem to fathom.
Revolution, Evolution, Evolution, Evolution, Repeat. That’s how Apple rolls. Get used to it already. That’s how Apple has always worked. Build something revolutionary, then refine it until the next revolution comes along.
If there’s a surprising aspect to the latest iPhone it’s the change in screen size. Is Apple admitting that the seemingly near perfect 3.5-inch diagonal screen size was wrong? Perhaps. It’s apparent to me that Apple is actually capitulating a bit to competition.
After all, what could smart phone competitors do to differentiate their wares from Apple? Small screen? Nope. Bigger. And bigger means really bigger. Have you held a Samsung Galaxy SIII or Note in your hand? There’s no way the average person can navigate top to bottom on a Note by using only one hand and one thumb (same thumb on same hand, please).
What Apple did was different. They made the iPhone’s screen a little taller, same width, so navigation is still pretty much a one hand affair (not the other kind of one hand affair– please, this is a family blog).
Then, everything else got smaller, thinner, lighter instead of bigger, heavier, fatter (Note, I’m looking at you!).
As good as Apple’s visuals are, also important is the feel. iPhones feel substantial, worth the money, solid but light, supple but muscular. Compare that kind of feel in the palm of your hand to competing smart phones, most of which are creaking plastic.
Despite the standard died-in-the-wool criticisms that Apple has become predictable and boring (it’s difficult to argue with that), millions will stand in line for the new on on launch day.
Remember, for Apple, it’s Revolution, then evolution in multiples, then some kind of revolution again. The real question tech media pundits should ask is, ‘What’s Apple’s next great thing? The next revolutionary product?‘