Allow me to assume for a moment that Steve Jobs did not die last year. Assume that Jobs was alive and well and still running Apple. What would be different today?
First, let me back up a few years. Jobs introduced the iPhone in early 2007. It was a game changer but quickly decried by the tech pundits as typical Apple eye candy, all shine and no sizzle. Where was the 3G? Where was the physical keyboard? Where were the apps?
Apple was doomed said the naysayers.
It’s probably a good thing that typical customers don’t pay attention to media tech pundits because they don’t have a good track record predicting either Apple’s demise or success. Apple’s iPhone is one of the most successful products of all time.
Steve Jobs lived long enough to launch the iPad. Again, the tech pundits described it nothing more than a giant iPod touch, soon to be eclipsed by an ocean of Android OS tablets.
Strangely, the buying public didn’t buy as many of the competing tablets as they did iPads, which has a monstrous share of the unit share, revenue, and profit segments of the tablet market.
A year ago Apple introduced the iPhone 4S. Then Jobs died. Obviously, Jobs had a hand in the development of that model, but critics criticize for a reason, and whether Jobs was alive or not, the iPhone 4S was a huge disappointment to the tech media pundits. Fortunately, people don’t listen much to pundits. They buy what they like and it should be apparent that they loved the iPhone 4S.
It’s been a year since Steve Jobs died. Since then, Apple has posted more stellar financial results, growing market share for iPhone, iPad, and Mac, and displays an increasing dominance in the all important segments of revenue and profits.
During the past year, without Steve Jobs at the helm, Apple launched a new line of MacBooks, an iPad with a Retina Display, and the iPhone 5. What happened without Jobs leading Apple?
Macs are selling at record numbers. The iPad has an even larger market share, despite a hundred tablet competitors, and the iPhone 5’s pre-orders and sales eclipsed even the iPhone 4S, which was the best selling smart phone ever.
Again, tech media pundits decried Apple’s every move under new CEO Tim Cook, just as they did when Steve Jobs was alive.
There’s no difference.
The MacBook Pro with Retina display is unnecessary eye candy, and is a closed system. The iPad is overpriced. The iPhone 5 is falling behind the competition. Apple is doomed.
There’s no difference.
Apple under Tim Cook is acting pretty much like Apple acted when led by Steve Jobs. So, it stands to reason that if Apple was losing it under Jobs by making and selling products which tech media pundits didn’t like (but customers did), then Apple must be losing it under Cook by making and selling products which tech media pundits don’t like (but customers obviously do).
We can argue all day over what Apple would be doing differently if Steve Jobs were alive today and still calling the shots, but one thing is for sure. Apple would be making and selling products that are highly criticized by tech media pundits. And, customers would be standing in line to buy the latest.
Steve Jobs is gone and Tim Cook is running Apple and nothing has changed.
Well, almost nothing. Those Genius television commercials were pretty lame. But even Steve Jobs approved a few lame commercials in his day (Toasted Bunnies and Snail, I’m looking at you).
See? Nothing has changed.