Oh, how I miss those days of, “One more thing…” when Apple’s Steve Jobs would pull a rabbit out of his hat (metaphorically speaking, of course). That held back, super secret surprise feature presentation just doesn’t seem to be CEO Tim Cook’s style.
The most hotly anticipated new product of 2012 is a dud. No, not because of the technology. Apple’s iPhone 5 moves the bar forward. Thinner, faster, cooler, longer battery life, more features, better camera, more cloud integration, bazillions of new apps, and a lot less Google.
The problem with iPhone 5 is the lack of “One more thing…” Steve Jobs was a pretty good showman onstage, not so much for his gift of show and tell, but for his gift of focus and timing. Every product keynote or announcement presentation seemed to have one or two unexpected items which would catch attendees hair on fire (if only for a few moments; that’s the beauty of his Reality Distortion Field).
Apple’s current executive crew provide decent presentations, but lack the personalized personality of Jobs. Maybe that’s a good thing. Maybe not.
iPhone 5 is not revolutionary. It’s evolutionary. That’s how Apple rolls. Revolution. Then evolution. The next great thing is a revolution brought to life by Apple’s gifted designers and engineers into a new product so obvious that we slap ourselves on the forehead when we see Apple’s implementation of the obvious.
Stephen Baker at NPD says that iPhone 5 may not be a big, blowout success because, well, everyone already has a smartphone, the market is saturated with smartphones, and Apple’s latest doesn’t bring a compelling reason to buy.
This guy should go into politics.
As the market matures the challenges of growing faster than the industry multiplies. Blowing away all weakened competition, as Apple has done to this point, makes it infinitely harder to continue to blow away the remainder, because they are, by virtue of their current position, much more competitive than those that have fallen by the wayside.
Uh huh. Sure. Whatever.
iPhone 5 won’t grow at the same percentage as iPhone 4 or iPhone 4S, but percentage growth is different than numerical growth. And numbers don’t lie and won’t lie. Apple will sell tens of millions of the latest iPhone. Many Android OS smartphone users are waiting for Apple’s latest and greatest as are the tens of millions of iPhone 4 users, and many of the iPhone 4S users.
Where’s the letdown? Again, Apple has a traditional path to follow. First, there’s the revolutionary design which tech pundits deride as obvious but anemic. Then, there’s the rush to buy, ogle, and love by infatuated customers who love it that Apple seems instinctively to know just what they want. Then Apple goes into evolution mode, and tech pundits again decry Apple’s latest efforts as being a letdown and the first step into a sure free fall to destruction.
Uh huh. Sure. Whatever.
Watch and learn. iPhone 5 is another lesson in Apple’s economics, and another record setting display of salesmanship.