In 2007 Apple did the unthinkable. The iPhone was launched and completely disrupted the rapidly growing smart phone industry. Why? How? The iPhone’s interface was completely revolutionary for the times. Within a few short years Apple became the largest and most profitable smart phone maker on the planet (revenue and profit).
To the revolution victor go the spoils.
Now Apple introduced the iPhone 5. The revolution will await another day. The iPhone 5 is an evolutionary class device.
It’s thinner, faster, lighter, has better graphics, larger screen, and improved battery life. If smart phones get much thinner they’ll be nothing more than a tattoo-like device engraved on your hand.
iPhone 5 does 4G LTE, but even that’s not revolutionary. It’s evolutionary. That 4G speed is nice and all, but it’s old news (if only the real world internet were as fast as our devices).
Also improved is the iPhone’s iSight camera (it looks like we’re using iSight camera vs. FaceTime camera) with a panorama function, better low-light performance, better HD video recording, and a 720p camera on the front.
Notably different, and merely evolutionary, is the Lightning connector which replaces the old proprietary connector which has been around forever and a few years. There’s new Maps (no more Google). More Siri integration. Better and faster iCloud connectivity. AirPlay. AirPrint. And more microphones.
And, new earbuds.
But nothing revolutionary. The iPhone has, like the Mac, settled down, matured, and become more responsible. Evolutionary. Not revolutionary.
Over the next few days you’ll read review after review about how wonderful the iPhone 5 really is. And, the counter culture of tech pundits will chime in with their 12 Things Apple Did Wrong In iPhone 5, or, How iPhone 5 Marks The Beginning Of The End For Apple, or we’ll learn how Samsung, Nokia, Google, and Microsoft’s non-shipping and unannounced new products will blow away the iPhone. Again.
Meanwhile, the iPhone 5 will sell in record numbers, and do so faster than any other tech product in the history of the world. Revolutions don’t happen every year. Apple knows that. We know that. It’s the evolutions that bring us long term happiness.