Deep in an article on why Microsoft should not sell a Windows RT Surface tablet for $199, MacDailyNews resurrects the long-dead OS X licensing issue and says Apple could do it.
Imagine if Apple then executed a controlled licensing program (Apple approval required) of OS X to interested parties. OS X is now just a fraction of Apple’s revenue stream, yet it is the only serious alternative to Windows. Apple no longer needs OS X exclusivity to survive. By licensing OS X correctly and at this crucial time, Apple cause extensive damage to Microsoft and Windows.
There is no option to license OS X correctly. It was a brain dead idea back in the 1990s and it’s just as stupid today.
Apple makes most of their revenue by selling hardware. Software? Not so much. Assume Apple licensed OS X for $50 per unit. Each unit sold gets Apple $50. Apple’s margins exceed 35-percent on hardware. A $500 iPad not only brings $500 in revenue (the average selling price is higher), but $175 in gross margin.
In any OS X licensing scheme Apple would get lower revenue and lower profit per unit sold by an OEM. Would Apple make up the difference in volume? No. Because many formerly and potential Apple customers would purchase the lower priced OEM products with OS X, thereby reducing Apple’s revenue even more.
Licensing OS X won’t happen. Apple’s objective is to build great products. How does licensing OS X to OEMs help that objective? It does not.
Brain dead ideas should stay dead. Licensing OS X would bring a zombie apocalypse to Apple.