If you’re a long-time Mac user then you know about the history of name-calling, the insults, the snide comments that once blasted forth from tech media. Whenever we defended the Mac as the platform of choice for discriminating buyers, we were ridiculed as cult members or Kool-Aid drinking fanboys.
Even today, long after the massive popularity of the iPod, iPhone, and iPad made our choice of Apple’s Mac a wise choice when compared to the total cost of ownership for less expensive Windows-infested PCs, we endure the occasional slur and insult (Android users, I’m looking at you).
But something has changed. There are so many Mac users, iPhone users, and iPad users, from all walks of life, education, and socio-economic status that cultist and fanboy have taken a back seat to a new and more accurate term.
We’re the new aristocracy. Anybody who buys and uses an Apple product these days is a member of that aristocracy.
As Daniel Elgan wrote in Cult of Mac, aristocracy is defined partially as a class of persons holding exceptional rank and privileges.
Yep. That be me.
Aristocracy carries more meaning, though.
aristocracy |ˌariˈstäkrəsē| noun
the highest class in certain societies, esp. those holding hereditary titles or offices:
usage: Aristocracy, oligarchy, and plutocracy are sometimes confused. All mean some form of rule by a small elite. Aristocracy is rule by a traditional elite, held to be made up of ‘the best’ people, and is usually hereditary.
The hereditary component notwithstanding, doesn’t that definition ring more true and more accurate than cult member, or fanboy, or, the ultimate insult of Kool-Aid drinker, or victim of Steve Jobs’ notorious reality distortion field?
If you trace your Mac-using heritage back to the last century, long before the advent of Mac OS X and the line of cats, then you know the tide began to turn about the time the iPod became popular and every user was immediately identified as a member by the glistening white earbuds.
The iPod’s popularity bred the halo effect, whereby the Mac was officially cool because it came from Apple, which the great unwashed masses began to trust and idolize. The iPhone brought even more into the fold, who, when they had a chance, were happy to ditch their infected Windows PCs for the clean and secure Mac environment.
During Steve Jobs’ second coming, Apple’s customers when from cult members to fanboys to discriminating buyers to the new aristocracy.
These are the best of times. Enjoy them while they last.