The tech media rumor mills are in full steam these days. Why? Because Apple’s new iPhone 5 is on the way and everybody who can type has an opinion on how the company’s latest and greatest will look.
News Flash, people. The iPhone 5 will look just like… a smartphone. You know, like the iPhone 4S.
Pundits abound in today’s overly fertile tech media, and they love to sing Apple’s praises after a product is launched and becomes a hit. In the meantime, in the run up to a new product announcement, those same pundits decry Apple’s untold efforts as too little too late, anemic, and condescendingly point out the obvious. Apple is screwed.
The latest comes from the king of manipulating fraudsters, Henry Blodget in Business Insider (a trade rag we should all trust as much as we trust politicians).
Before I get into Blodget’s latest fantasy diatribe, let’s you and me agree on a few things about Apple’s unannounced but surely soon-to-launch iPhone 5. First, it will be a slim smartphone design, right? Check. And, it probably will have a slightly longer screen, right? Check.
And, the iPhone 5 is likely to have rounded corners in the now famous iPhone, iPad, iMac, MacBook screen style, right? Check.
Blodget says Apple is probably screwed if the iPhone 5 looks like the iPhone 4S (which looked remarkably similar to the iPhone 4, much to the consternation of the tech pundits who were expecting something akin to a handheld solar toaster oven covered in gold pressed latinum).
A few photos were leaked online which show an iPhone 4S-like smartphone with a slightly longer screen. It’s thin and has rounded corners. Buttons are in the familiar iPhone button places.
In other words, the next iPhone may look like (drum roll please)… an iPhone. And for that indiscretion, Apple is screwed.
Like all true link baiters, Henry Blodget goes into one of his hit-whoring screeds as if he’s actually seen an iPhone 5 and needs to warn the world of Apple’s impending demise.
To be sure, regardless of what the iPhone 5 ends up looking like, the Apple faithful will scarf up tens of millions of them. They’ll line up around the block and sleep outside the stores. They’ll rave about the amazing slickness and geniosity and sophistication of Apple, especially as compared to the plebeian “bigness” of Samsung (the Galaxy will no doubt be dismissed as the McMansion of phones).
It’s also likely that whatever iPhone Apple launches next, it will continue to dwarf the competition in sales. Wait. That can’t be right. Samsung ships more smartphones than Apple, by double the number of iPhones.
Yet it’s Apple that rakes in 75-percent of all profits from smartphone manufacturers (to Samsung’s 25-percent; nobody else makes any money selling these things), and maintains a customer loyalty that is second to none.
While Apple’s new iPhone is likely to be thin, have a 4-inch display, and have rounded corners, and buttons in familiar places, we can all ask the obvious question of Blodget.
“What were you expecting, dude?”
Nobody mentions what will show up inside the latest iPhone, but I have my own assumptions.
Faster CPU and graphics. Better antenna. Improved battery life. Higher quality camera. 4G LTE. Somehow that same list made the Galaxy S3 a big hit, with nary a detractor from the tech media pundit’s clown line on why Samsung only moved the bar a little (which is more difficult to do for Samsung because they have to wait for Apple to do something new before Samsung can copy it).
Can someone please tell me where the Samsung S3 is better than an iPhone 4S (except for 4G LTE), rather than merely different?
I would be the first to stand in line to bash Apple if the new iPhone isn’t a worthy successor. The only problem is that every new version is remarkably improved over the previous version, and there’s plenty of pent up demand from 100-million iPhone 4 users who want the latest and greatest.
There’s a reason that Henry Blodgett was charged with securities fraud. He loves to manipulate people. He made a fortune doing just that. He’s still doing it at Business Insider. He dreams up ridiculous ideas which are designed to inflame readers who keep coming back for more.