It’s not ready for prime time, but all eyes are on Apple and iOS 6. What’s coming? Somewhere down the road Apple has plans for a television. Not just Apple TV, but a real, live, bigger than life television that will change what we know about television watching.
I know what you’re thinking. “Kate, those are strong words. Apple has announced nothing.”
You’re right. But I’ve been watching Apple long enough to know that the company has an eye on television, and Apple TV is just the beginning.
Three interesting articles caught my attention this weekend. The first is bold. Anthony Wing Kosner in Forbes, says, Apple TV Will Change The Content We Consume On All Our Screens Forever.
Not bad for someone without any insider knowledge of what Apple plans to do.
In essence, Apple will launch an Apple TV App Store. All those apps will be able to display content on Apple’s iDevices, and Apple TV, and Apple’s future television.
Apps as television channels is what I see coming.
The second article came from Kevin Percell in GottaBeMobile, 10 Apple TV Apps I Want With iOS 6.
This is a really lame list; mostly a link bait, hit-whoring piece which doesn’t carry much vision for the future.
- Hulu Plus
- HBO Go
- Modern Combat 3 or other Shooter Games
- Apps using the USB port to access video, music or picture files
- Minecraft or other casual games
- Worship/Presentation apps
- Chrome or another Web Browser
That’s the best you can come up with? I’d start my imaginary list of Apple TV apps with something like, NBC, FOX, CBS, ABC, Comedy Channel, SyFy, HBO, and a whole lot more of television’s best. As opposed to Spotify.
The third piece came from Sacha Molitorisz The Age (Australia) which touches the surface of what we’re likely to see take place with Apple’s entry into television.
A slow, steady, but dramatic change in where TV content originates.
It’s too much to ask the world’s television networks to create Apple TV apps to stream their shows. There’s too much money tied up in the current method of cable television, satellite streaming, and DVDs.
Instead, Apple will start a steady stream of original content made for the online audience, entirely bypassing traditional media distribution.
In other words, Apple will do for content producers what they did for book publishers. Anyone can create a book and sell it on Apple’s iBook store. By this time next year we’re likely to see a new stream of television entertainment aimed directly at Apple TV’s growing audience.
Wait. Doesn’t Apple’s TV audience number in the tiny millions? Yes, but not iPhones and iPads and iPod touch devices. Add them all up and the audience becomes a few hundred million.
If Apple can distribute quality programming at 99-cents or $1.99 per episode (or a bundled price for a season), then you’ll see cracks begin to appear in the traditional television networks and their cherished and treasured TV shows.
In the end, I hope and pray Apple can pull this off so that ultimately I get what I want.
Content on demand.
All television programs, streaming through my iDevices or Apple TV, on demand, anytime I want, whenever I want, on whichever device I choose.
Forget the DVR (digital video recorder). On demand content is the future and Apple may be the only company to make it happen.
It just won’t happen overnight. Content producers won’t bend to Apple’s will as quickly as the music industry.