Not everyone agrees that Apple will ship a real, live television this year or next. I have my doubts. I know what I want in an Apple television. Everything on demand. How can Apple deliver everything on demand?
Already, the App Store has apps for a variety of television networks to stream their TV shows and movies to iPhone and iPad users. That’s the tip of the iceberg.
An Apple television could open a floodgate of on demand content via yet another app revolution.
Just for the sake of grins, lets say that Apple’s television will have the following basics:
- an aluminum body
- a high resolution screen
- internet access built-in
- a camera with face and hand recognition
- Siri and FaceTime
It would take only a few months for Samsung to slavishly copy any Apple television design and counter with a PowerPoint brochure of similar features.
What can Apple do that Samsung and copying friends cannot?
Apple may just have the muscle and capability needed (as well as the installed base of iPhone and iPads) to make content apps all the rage for 2013.
Assume for a moment that over the course of Apple televisions first year, all the major television networks provide apps to stream their shows and movies.
And, independent content producers buy into the app-alooza and put even more content into their apps. Ads can run on the streaming shows and movies, so everyone makes money.
Who is the loser in my scenario?
Cable television. The cash cow dinosaur could lose subscribers who have grown tired of poor service and high prices.
Who is the winner in my scenario?
You. Me. Everyone with an Apple television, an iPhone, and an iPad. And content producers who have another channel to tout their creative wares.