Microsoft has lost its way (whatever way that was). The company was once a fearsome powerhouse of software. DOS. Windows. Office. And, then… well, nothing much since it illegally forced all operating system, office suite, and browsers to succumb to their wishes.
How long has Microsoft been in the tablet business? I remember seeing tablets back in 2000. That’s a dozen years ago. Since then, Windows has shown up on about 2-million PC tablets. That’s barely a few hundred thousands Windows-based tables in 12 years.
Suffice it to say that it’s accurate to point out that Microsoft hasn’t been successful in the tablet market. Yet. Why? Nobody liked their tablets.
Compare that history with Apple’s iPad. In barely two years, Apple has managed to sell over 70-million tablets. That’s 70-million in two years, vs. 2-million in 12 years.
Worse, people love their iPads so much they’re actually using them more than netbooks or cheap notebooks. That means no Windows Office, too. With Apple’s iWork and other cloud-based apps, the iPad demonstrates clearly that the emperor has no clothes.
The world doesn’t need Microsoft Windows or Office.
How does Microsoft respond to the obvious threat imposed by the iPad’s success? Is there a Microsoft Office for the iPad? No. Microsoft is placing their tablet eggs in the Windows 8 basket. Except for the Mac, Office will not be cross platform.
If you want Office on your future tablet, you’ll have to buy a Windows 8 tablet. iPad? No Office for you!
Microsoft has drawn a line in the sand. Instead of capitulating to reality, as Adobe did by shelving Flash and building HTML5 tools, Microsoft is building a wall around Windows and Office, attempting to force feed their wares to customers.
Microsoft mocks the competition, even when they cannot deliver a competitive solution (Windows Phone, while decent, is no iPhone killer) to a new threat to their hegemony.
Wait a minute. Didn’t Apple mock Windows and PCs in all those clever “I’m a Mac, I’m a PC” television and web commercials? Yes. It was easy and just. Most Windows users hated their computers. That kind of mocking was deserved. And funny.
Microsoft can try to differentiate their future tablet experience as being superior to the iPad, and mock the fact that iPads don’t run Windows or Office. But iPad users are in love with their new devices and Microsoft’s comparison strategy will fall on deaf ears.
Microsoft is an emperor with no clothes. I’ve said it before and I’ll say it again. The best thing to happen to Apple Inc. in the 21st century is Microsoft’s CEO, Steve Ballmer.