What’s the most successful computing platform on the planet? If we’re talking personal computers, it’s the Mac. Sure, the Mac may be barely 10-percent market share in the U.S., but revenue and profits are higher than any other PC maker.
What’s Apple’s penalty for losing the Windows vs. Mac wars of the 1990s? The Mac is the most successful computing platform on the planet.
Why do people continued to compare Windows vs. Mac when talking about Windows Phone vs. iPhone? Or, Windows tablets vs. iPad?
Here’s a stunner. The iPhone accounts for almost 75-percent of the mobile phone market’s profits with only 10-percent or less of the total market share.
Where does Windows Phone show up? The Nielsen research company doesn’t even list Windows Phone when comparing brands in the U.S.
Of the past three months of data, about 48-percent of the smart phones sold were the various Android models. Next was the iPhone at 43-percent. BlackBerry was down to 5-percent. Other was 4-percent. Windows Phone is buried somewhere in the list of other smart phones.
So much for Windows Phone vs. iPhone. It definitely isn’t a replay of Windows vs. Mac. What’s wrong with Windows Phone?
My own experience using Wil’s company phone tells me that Windows Phone works well. It’s different, easy to use, fast, and unique when compared to Android and iPhone user interfaces.
It’s not enough. Even if Windows Phone were a better interface than iPhone, and that’s arguable, it’s not better enough for smart phone customers to stand in line to buy the latest version.
The Mac of the 1990s may have been superior to early versions of Windows, but Windows back in the day was good enough, and the Mac cost much more. Today, the iPhone commands a premium price tag relative to Android and Windows Phone mobile phones, but the difference is modest.
Android smart phone makers must resort to BOGO sales, cut rate prices, and inferior hardware with no upgrade path (mobile phone carriers have little incentive to provide Android updates to customers).
On the other hand, Microsoft has been forced into a crazy deal with Nokia where the company pays a few billion dollars for Nokia to equip their new smart phones with Windows Phone OS.
Google bought Motorola. Maybe Microsoft should buy Nokia and be done with it.
No matter how you slice and dice the performance of Windows Phone vs. iPhone, it’s anything but a repeat of Windows vs. Mac in the 1990s.
What of tablets? Five years ago Apple introduced the iPhone. Five years later, RIM has yet to answer with credible BlackBerry competition, and the company is teetering on the brink of disaster.
Apple introduced the iPad two years ago, and has defined the post-PC era with a third generation tablet with an aggressive price performance package.
What has Microsoft done since the iPad launched in 2010? The market isn’t exactly ablaze with credible tablet competitors for the iPad. Rome is burning and Microsoft is fiddling.