What’s the name of the latest Dell or HP notebook? Chances are good you don’t know and your friends don’t know, either. That’s because most major tech manufacturers have crazy-assed names attached to their products. Simplicity is for morons, they seem to think.
A quick visit to the Dell web site brings up Latitude, Vostrol, Inspiron, and XPS notebooks. Each of those has their own model name. The Inspiron 14R, or the Vostro 1540 for example. HP, Sony, and pretty much every other computer maker has a similar aversion to simplicity, and close bond to complexity, which begets anonymity.
By comparison, how does Apple roll?
The product lines are relatively clean and straightforward, as naming conventions go.
iPhone has 3GS, 4, and 4S. I’m betting the iPhone 5 will simply be iPhone. The original iPad was the iPad. Then the iPad 2. Now we’re back to simply the new iPad.
This trend toward simplicity and less predictability will continue as Apple rolls out new products. I expect the new Mac notebook line to revert to a simple MacBook monicker. No more Pro. No more Air. Just plain vanilla MacBook.
Marketing minions can argue about the value proposition in names all day and well into the night and not reach any consensus. If differentiation is a substantial key to marketing, then Apple differentiates by being simple.
I don’t have an iPad XLB-K57i. I have an iPad. I don’t have an iPhone 4 Bionic Illusion Trophy 4G LTE. I have an iPhone. Every now and again it might be called an iPhone 4S, but to the masses it’s known simply as iPhone. Plain. Simple. Crystal Clear.
That leaves the MacPro and the iMac as odd fellows (and, to a certain extent, the iPods). Would Apple dare to call a new iMac simply a Mac? Is the distinction between consumer and pro versions necessary?
Kudos to Apple for keeping it simple. A Mac is a Mac. An iPhone is an iPhone. An iPad is an iPad. Apple TV, is, well, plain old Apple TV.
For whatever reason, product manufacturers love complicated product names, despite the evidence that simple is better.
So, if Apple plans to introduce a real, live big screen television in the future will it be named similar to a Samsung 55″ LED 8000 Smart TV, or the Vizio CinemaWide 50 Theater 3D HDTV?
Or, simply Apple TV.
Wait. Apple already has an Apple TV, so a real, live big screen television needs a different name. What will it be?