What’s next in store for Apple? That’s the title of Mark Jones’ piece on Apple. Apparently, the guy is an iDevice hound, an owner of iMacs, MacBooks, iPhones, and iPads.
As any Apple lover who writes for a living is want to do, Mark raises questions implying that Apple, in the post-Steve Jobs era, has lost the shine, the magic has faded.
Is Apple losing its shine? Has the gloss rubbed off? I could go on, but you get it. There’s a distinct lack of unbridled excitement for iPad 3 (“new iPad” really is a very silly name).
Everyone is entitled to an opinion. And most of us have more than one when it comes to Apple and our iDevice gadgets.
But calling the new iPad a silly name should put Jones on Anderson Cooper’s Ridiculist.
Why? Because it’s ridiculous. The iMac has been called iMac since the late 1990s. The iPod is still an iPod.
Just as ridiculous is the notion that the new iPad was greeted with a collective ho hum all over the world. That, too, is just plain silly.
Hello? Gadget fatigue? Tell that to all the people who stood in line for their new iPads. Or, tell that to the millions who pre-ordered so they wouldn’t have to stand in line. Three million iPads in three days sure isn’t evidence of iPad fatigue.
Where are the lines for Android devices? Where are the lines for competing tablets? Where are their lines for any gadgets? Only at the Apple Store.
To carry these ridiculous premises further down the road to nowhere, Jones says the app world is about to change. Now dominated by the big boys, Android and iPhone, Jones thinks it will all go independent.
The issue is that large companies who collectively employ millions of people in Australia are getting the app store bug. In their world, if you’ve just spent a tidy sum developing a custom app for employees, why on earth would you give Apple money to manage the process of getting it out to their mobile devices?
Can you say enterprise app store? Or, private app store? On the surface, that sounds plausible. Not only could you buy apps from Apple, but your company may give you apps to help you do your job.
Or, a private app store may allow you to download from their app collection so you could run apps without paying Apple.
Is there any chance your new iPad will sync with the Apple App Store and a privately run corporate app store? Unlikely. Perhaps some cheeky jail-breaking might do the trick, but it’s a battle yet to commence.
And it will happen. History tells us that once the early hype passes, it’s time for the rest of us to go shopping. And there’s an app store for that.
Jones appears to be a recent graduate of Cliche University. The battle is yet to commence? Why not? Because it’s not a battle. But, there’s an app store for that? There is? Where?
Here’s the deal. If you own an iDevice, you can get your apps from Apple or somewhere else (by jail breaking your iDevice) or from a company app store. But that doesn’t mean there’s a huge market of app stores from which iDevice owners can shoot. It ain’t there. And it ain’t likely to be too soon.