Guilt by association is a terrible thing. Mac users, scorned by the mainstream PC media and users for a decade, were accused of being cult members who worshipped at the keynote presentations of Steve Jobs.
Cult? Yes. Our devotion to all things Macs made us members of a cult. When there were barely 20-million Mac users on the planet, it was easy to see why. But let’s examine the Mac cult.
cult |kəlt| noun
a system of religious veneration and devotion directed toward a particular figure or object
Sorry, mainstream media pundits, Mac users were not members of a cult. We simply preferred the Mac to Windows PCs, despite what appeared to be undue allegiance to Steve Jobs’ creation and company.
The word cult in current popular usage usually refers to a new religious movement or other group whose beliefs or practices are considered abnormal or bizarre. The word originally denoted a system of ritual practices. The word was first used in the early 17th century denoting homage paid to a divinity and derived from the French culte or Latin cultus, ‘worship’, from cult-, ‘inhabited, cultivated, worshipped,’ from the verb colere, ‘care, cultivation’.
Are Mac user’s beliefs or practices considered abnormal or bizarre? Seriously? If so, Windows PC users are insane because they continue to do the same things over and over and expect a different result.
Thanks to the iPod and the iPhone and now the iPad, Apple has extended the halo effect into mainstream vernacular. We’re no longer Mac zealots because the Mac is accepted. Now, according to mainstream media pundits with an axe to grind and a daily page view quota to hit, put all Apple product users into cult status.
We’re Apple cultists now, members of the Apple cult, Apple fanboys.
Gimme a break. Apple has a few hundred million customers yet can’t shake the cult moniker. Apple itself doesn’t help the situation, either.
Apple’s new headquarters campus? It’s called the mothership. Why? It looks like a freakin’ mothership, something we’d expect to see landing somewhere in California in the 5th Indiana Jones — The Return of Dear Leader.
I understand the business need for derision. Castigating an element of society is good business for web sites. It results in controversy, and that results in greater page views, which means more advertisements.
But it’s wrong and I wholeheartedly reject and object to being called an Apple fanboy, a member of the Apple cult, or anything else that attempts to remove me from mainstream society. Apple is mainstream. Everyone from kings to paupers use Apple products.
Not only are they a standard, they’re the standard that competing manufacturers seek to emulate (or, copy). If it’s not Samsung copying a whole look and feel of Apple products, it’s Microsoft copying the very stores that Apple built.
Copycat is the new cult.