Something struck me about Apple’s OS X Mountain Lion. Yes, it’s another cat in a 10 year lifespan of Mac cats that bear the OS X name.
It’s no longer Mac OS X. It’s just plain OS X. Simplicity rules.
Apple is app crazy these days and they’re keeping it simple and descriptive. iCal is gone and Calendar takes its place. Address Book is gone and Contacts takes its place.
Mail is email, of course. But iChat goes the way of the Dodo bird and becomes Messages, just like in iPhone and iPad.
Apps is where it’s at. Individual apps for individual needs.
All these app name changes make sense. Apple has a couple of hundred million iOS users in iPod touch, iPhone, and iPad, most of which are Windows users, so the Mac becomes more familiar by taking on some iOS dressing.
What about iTunes?
Where’s the love, Apple?
iTunes on the Mac is a mess. It needs a bunch of separate apps, just like the iPhone and iPad. One app for Music, one for Videos, one for Books, etc., et al, ad nauseam.
As a brand, everyone knows iTunes, whether Mac or Windows PC user. But iTunes has outlived its usefulness. It’s a gargantuan pile of complexity. An amalgam of apps that make usage over complex.
Come on, Apple. It’s time. Say goodbye to iTunes. It’s the 21st century. The century of apps. Bring the rest of iOS goodness to the Mac so we’ll all feel at home on our Apple devices.