Once upon a time Apple’s Steve Jobs would surprise us at the end of a Macworld keynote and new product presentation by giving Apple followers one more thing. Those days are gone.
These days, Apple simply sends an invitation to attend an upcoming event. If you’re a media type favored by Apple, you get an invitation. If you’re not, you don’t. Hidden in the invitation are clues to what Apple will do at the event.
For example, for last year’s introduction of Mac OS X Lion, Apple spilled the beans this way.
Lion was revealed behind the Apple logo, so the event was OS X Lion. The title Back to the Mac implied more. Most of us took that to mean Apple was focusing attention on the Mac. What we got instead were iPhone and iPad inspired functions that made it back to the Mac.
Apple’s latest invitation looks like this.
Ever the tease, Apple’s invitation features additional encoded hints. It’s an iPad image in the invitation. Hmmmm. What could that mean? How about iPad 3? Or, maybe iPad 2S.
What about specifications? What about new hardware? Apple’s executives must love questions like that. I suspect we’ll see an iPad 3 with a faster CPU, better graphics, higher resolution screen, and no Home button.
No Home button on the iPad 3.
What? That’s crazy talk. It needs a Home button to awaken from sleep, right? Maybe not. If there’s no Home button, and it’s a new iPad we’re expecting, then maybe we’ll get iOS 5.1 as well.
Of course, Tim Cook might want to follow in Steve Jobs’ footsteps and give us one more thing. Like the long awaited Apple TV. Or, a newly upgraded AppleTV (the funny shaped hockey puck). Or, a new MacPro. Or, a completely redesigned line of wedge-shaped, MacBook Air-inspired Mac notebooks.
Or, maybe the iPad 3 will have a keyboard cover. Or 4G LTE. Or wheels.
See how much divining can be done from a single, simple graphic on an invitation?