We don’t even know what Apple’s future TV product is, but it’s already being panned by the deadbeat pseudo journalists at TechCrunch. This is what happens when journalism takes a back seat to hit whoring.
The latest headline says Apple is partnering with cable TV provides. Greg Barto’s analysis of the unreleased Apple product?
Partnering with cable companies shows that Apple didn’t (or couldn’t) put in place the deals that they wanted to in order to give us content, so they are forced to rely on the providers (cable companies) with preexisting deals. It also makes financial sense for Apple to partner with them because these cable companies already have partnerships with networks and studios, built-in customers, and a distribution network already in place to deliver content; Apple could piggyback on the infrastructure, inserting itself just in the last-stage and greatly impacting the user experience.
Huh? Viewed another way, it sounds to me like a Trojan Horse approach to getting Apple’s TV a leg up on the competition.
The iTV will change the way we interact with content, and how we experience it, but it won’t change the fact that we pay $100 each month for 100 channels we don’t want, and it won’t do anything about the fact that cable companies are terrible.
What’s worse than the phone company? The cable TV company. How could Apple go to bed with either one? First, look what the iPhone did to AT&T, Verizon, and every other cell phone carrier of substance. The iPhone rules. Cell phone carriers are merely big wireless pipes that connect you to the internet.
The Genie Is Out Of The Bottle
Already, many networks offer streaming video options or apps that do the same, bypassing the cable TV networks.
What do we want as TV watchers? We want to watch whatever we want, whenever we want. That may not happen with the first version of Apple’s TV, whatever it is. But it will come because content providers want control over their content. Apple can give them that control and take it away from cable TV.