From Chunka Mui in Forbes on Steve Jobs and the Apple business model vs. the conventional Google model.
The Apple innovation model is better, as long as you have Steve Jobs. Everybody else had better stick to the Google model. It is hard to overstate Steve Jobs’ success. He has had two incredible startups with Apple and Pixar, and he turned the failure of NeXT into a comeback at Apple.
Google, even with its immensely talented cofounders, Larry Page and Sergey Brin, has gone to great strides to build a systematic innovation process that engages the whole organization. The innovation process at Google is messy, to the point where it is derided by many as unfocused and too costly. Instead of relying on single genius, Google hires many geniuses and throws them into a collaborative search for innovation.
Apple, under Steve Jobs, is a multi-trick pony with laser focus on a few products.
Google, under anyone, is a one-trick pony which derives 98-percent of revenue from advertising. Where’s the technological innovation?