Eric Jackson in Forbes on Why Siri Is A Google Killer:
Siri is tremendously under-valued. People see it as it is today, which is already the best voice recognition application in history. But people (including high-priced sell-side Wall Street analysts) fail to see where the puck is going for Siri. Siri will be vastly more improved in as little as 2 years from now. And the boundless number of applications using Siri will explode.
What does that mean for search?
In the way that the January 2007 launch of iPhone set a ripple in the ocean that would eventually overtake Research In Motion in an all-out tsunami, I believe Siri’s launch this month spells a future crippling of Google’s business.
If you haven’t tried Siri yet, visit an Apple Store and try it. Search just became a whole lot easier. That means less Google searches now, perhaps no Google searches in a few years.
Six basic reasons why Siri is a Google killer.
- Siri Works
- Siri has personality
- Siri is hard to copy
- Siri helps own the customer experience for Apple
- Siri will vastly improve in the next 2 years based on all the data it’s amassing
- When Siri opens up its API to 3rd party developers, this thing’s growth and adoption will go ballistic
What happens to traditional keyboard search methods (Bing, Yahoo!, and Google) in a few years when Siri becomes the personal assistant you trust and cannot live without?