From Seeking Alpha, Stephen Rosenman takes a look at Apple’s relatively small R & D budget compared to Dell, Nokia, HP, Intel and RIM.
In 2006, Apple spent $500 million and in 2007, it spent $800 million, and came up with the iPhone and a host of other products. In 2007, Microsoft spent over $7 billion and, in 2008, came up with what? I’ll let you be the judge which company spent more wisely. This year Apple devoted $2.4 billion to R&D. Imagine what Apple’s got up its sleeve.
So, research and development, as a percentage of Apple’s revenue has been going down, while the overall amount has increased.
And, Apple is now devoting over $2-billion to R & D, three times the amount that brought us the iPhone.
What’s up Apple’s sleeve indeed.