Pundits, prognosticators, editors, and bloggers the world over were certain Apple would announce a new phone that would once again revolutionize the industry. Instead, Apple rolled out an iPhone 4S instead of the long-expected iPhone 5. Same old, same old. Yes, it’s the same. But it’s different.
Who Do We Blame For This Mess?
My first thought after watching the presentation video was disappointment. What went wrong? Where’s the iPhone 5? Who do we blame? Tim Cook? Steve Jobs? Or, should we look closer at what Apple launched, and look closer at our obviously inadequate expectations?
What was expected was a new iPhone. Better camera. Faster CPU. More memory. Blah, blah, blah. Somehow we’re disappointed because Apple did that? As CEO Tim Cook said, everything inside is new. Only the outside remained the same.
So, we should only be disappointed in the name and the form factor, right? Right. The disappointment in the name, iPhone 4S vs. iPhone 5, is not Apple’s fault. It was iPhone, iPhone 3G, iPhone 3GS, then iPhone 4, and now iPhone 4S. That’s a logical, predictable progression. Shame on the pundits and punditresses.
What about the form factor? Why isn’t that new? Apple is telling us it’s nearly perfect already. Any thinner and the phone might bend or break in the pocket. I’m not an electronics genius, but that’s probably not a good thing.
Shouldn’t the screen be bigger? Why? Because Samsung and Motorola have some phones with bigger screens? Have you seen those dogs? Is bigger better? Or just bigger? Apple is telling us that the iPhone’s screen is the right size. Next.
After that, what have we got? Apple gave us everything we expected. More storage. Faster CPU. More RAM. iOS 5. Long battery life. Best screen on a phone. Siri, the personal assistant. iCloud sync. iTunes Match. Notification Center. iMessage. Newstand. Wireless updates. Twitter (what happened to FaceBook?). A fabulous camera with better color, image stabilization, and full 1080p. AirPlay Mirroring.
What am I missing?
Other than the name and form factor, Apple gave us everything we expected in our dream-like state as official, unsanctioned Apple pundits. I’m actually satisfied with the same iPhone body. I won’t need a new case. Bigger screen? I don’t wear glasses. The name? I’ll get over it.
Besides, next year, when Apple introduces the real iPhone 5, it will be a world phone with true 4G.
It’s time for the Apple faithful to suck it up, get in line, and stop with all the bitching and moaning. Apple has told us what’s good for us and our job is to love it until next year.