Apple innovates with improved products and leads the market forward. Google copies innovation and follows where others lead. Apple protects their innovation with patents. Google protects their turf by buying patents from others. Why is Google spending billions to fight in court instead of innovating?
Google Is An Ad Machine
Diversified Apple derives revenue and profit from many sources. Mac, iPhone, iPod, iPad, apps, stores. For the most part, Google derives revenue and profit from one source. Advertising.
In a few short years, Apple changed the face of mobile devices so much that it threatens Google’s lifeblood. You. To Google, the customer is the advertiser, and you are the product. Google sells adds aimed at you, and Google sells information that you give freely.
Apple’s iPhone and iPad have revolutionized how we use computers. Instead of sitting in front of a browser and Googling this or that, we have iPhone and iPad apps that gather just the information we want and need, present it in a more attractive, more private manner. When mobile device users prefer apps to browser, Google suffers. No search results for you!
The Squealing Pig
Google saw the handwriting on the wall and moved Android front and center. It countered the iPhone revolution with a copy, a near clone, an inferior Windows-like good enough platform designed to bring search back to relevance, to bring advertising revenue in mobile devices back to Google.
For all of the so-called technical prowess Google is said to possess, the company is still a one-trick-pony operation. Only advertising brings in revenue and profits.
Because Apple innovates, and patents that innovation, and because the changing mobile device marketplace threatened their search hegemony, Google was left with no choice. Do or die. Like a squealing pig, Google made plenty of noise about open, and free market, and innovation, but in the end what did they do? They spent billions of dollars to buy patents wherever they could to defend their turf– advertising revenue and profits from search engine results.
For Apple, it’s more innovation, another new product, another new market to conquer; business as usual. For Google, it’s a battle to the death.