Tim Bajarin on what makes up Apple’s strategic advantage:
When you think about Apple’s strategic advantage over competitors, the fact that it has the brains of Steve Jobs, Jonathan Ive and other top visionaries usually lands at the top of the list.
Of course, there’s more at Apple besides Jobs and Ive.
Indeed, as I understand it, the visions that drive Apple are a collaborative effort.
Duh. But how so?
Hundreds of people inside Apple spend thousands of hours doing something that most of its competitors don’t do, which is to visualize what customers will want in two to five years and architect every detail of that vision across all of its devices. And the operative word here is details. Apple sweats the details across its entire ecosystem of products to make sure that they fit into this broader vision it has of the future.
Why don’t other manufacturers do that? Answer? They do. Just not as well.