Ability to identify cross-promotional opportunities within Boston.com to maximize page views and content quality.
In other words, they want a guy who can pick the news that gets the most page views. Dennis R. Mortensen in Visual Revenue:
Forget the obvious requirement of picking the most important news, and just do the simple maths on how many different permutations, or unique front page arrangements if you will, there are. The number of permutations is astronomical, and by any comparison equals the editor winning the lottery, if he is supposed to pick the best performing front page arrangement. What’s even more dramatic is the fact that whenever a new article arrives the editor is essentially supposed to set the perfect front page yet again, taking all variables into consideration.
Is it math and analytics? Or, is it gut feel?
In conclusion; maximizing performance by setting the perfect front page 150 times a day is a nigh impossible task without a little hand holding from technology – and it seems like an unfair ask of the front page editor without empowering her with any predictive support.
If it’s analytics, it becomes a self fulfilling prophecy. If it’s gut, it doesn’t work all the time, making it an impossible task.