I’m amazed at how high Copyblogger ranks among web sites. What it’s about from Brian Clark:
Remarkable social media content and great sales copy are pretty much the same — plain spoken words designed to focus on the needs of the reader, listener, or viewer.
What it’s not about:
- It’s not about fancy writing and big words.
- It’s also not about being contrived or cheesy.
- And it’s absolutely not about inappropriate high pressure sales techniques that simply don’t work online.