Dan Fommer’s perspective on Microsoft’s efforts to sell Windows Phone 7.
Microsoft’s best work ever on a mobile operating system won’t be enough: Windows Phone 7 is toast.
Why? Microsoft sold or shipped or manufactured 1.5-million in the first two months.
That number just isn’t very big. And while anything’s possible, there’s no reason to believe that Windows Phone 7 is suddenly going to take off.
Because there simply aren’t many reasons for anyone to buy a Windows Phone instead of an iPhone or an Android device.
1.5-million reasons isn’t enough?
The OS is nice enough, and is arguably prettier than Android. But there just aren’t many feature, design, or app advantages that most people would care about.
Ugly sells. Why not pretty?
And unlike Apple and Google, Microsoft has no brand cachet. No one’s going to buy a hardware gadget because it says Windows on it, though they clearly do for Apple.
But don’t people buy PCs because they run Windows?
Meanwhile, the smartphone/app industry is becoming a waltz of elephants. Apple and Google have pretty much secured the top two spots in the market, and RIM, Nokia, Microsoft, and Palm will be fighting for third place and below.
What will happen?
Windows Phone 7 will go away, or fade into something else. (And then maybe Microsoft will finally buy RIM.)
Uh oh. Burned toast.