Apple will not win the market share wars against phones using Google’s Android OS. Get over it. But don’t think all is lost for Apple. Eric Bleeker has a bunch of attractive charts in The Motley Fool that indicate otherwise.
Android is stealing gobs of market share from every other smartphone vendor. While Apple has fared relatively better than rivals Research In Motion, Nokia, and Microsoft, its total market share is still falling behind.
Uh oh. Bad news for Apple, right?
Not only is Apple’s average selling price two to three times as large as its key rivals’, the amazing part is that the lead is expanding. Thanks in part to this growing ASP advantage, when comparing Apple to its rivals, it managed to grow its market share when measured in terms of revenue, a far more important metric than the usual units measurement seen in market share studies.
So, greater revenue equals more profits vs. smart phone makers with reduced profits but higher market share.