Here’s an idea to buy into. Charles Jade in GigaOm on Why MobileMe Wants To Be Free:
By making MobileMe free, those using it with iOS devices won’t be using services from Google or Microsoft, which makes switching to Windows Phone 7 or Android more difficult. While PC users would also have MobileMe free, they’d need to have iOS devices to make it really worth using. The Halo Effect, which argues that iOS device sales later lead to Mac sales mitigates the loss associated with giving away MobileMe to PC users in the present.
Jade provides an attractive chart which lists services and prices for MobileFree, MobileMe ($49 a year), and MobileWe ($99 a year). Well done. Apple, of course, thinks different.