Motley Fool’s Rick Aristotle Munarriz on Apple’s announcement that the Mac App Store will open in a few weeks.
The Mac App Store won’t be an overnight success. Unlike an iPad, which is pretty bare-boned before one begins to download applications, Mac owners are already running familiar software programs. They know how to peck away on their keyboards for solutions, without having to poke at touchscreens.
I am always surprised at how many Mac users never add third party Mac apps beyond Microsoft Office or Adobe.
For starters, what do you think will happen to the value proposition of Macs in general once developers begin cranking out cheap yet quality apps? Paying a premium for a Mac over PCs running Microsoft’s Windows 7 will become an easier justification for the masses.
Plus, it’s a method and process (the App Store) that is familiar to many tens of millions ofWindows users who own iPhones, iPads, and iPod touch devices—but don’t own a Mac.
More than a few tech giants have to be worried. If you’re Google, do you think you’ll get more or fewer search queries from someone who’s absorbed in apps? I can go for days without relying on Google—outside of Gmail—on my smartphone. The same can’t be said for my PC experience. Apps become the new gateways and traffic cops of cyberspace, which has to worry the search engines.
This is my smart phone experience, too. I hardly ever use Google, and seldom use mobile Safari or any iPhone browser. It’s all about the apps that do specific functions.
What about Adobe and its software peers? If some talented developer is offering free video-editing software or a publishing platform for $9.99, do I really need to shell out tens if not hundreds of dollars for major software programs?
Many competitive apps exist for Mac users but finding them, testing them, buying them is a convoluted non-uniform experience with frustration built-in. The Mac App Store will give Mac users a new place to try Mac apps.
If the Mac App Store is a hit, Macs will gain market share at the expense of Dell, Hewlett-Packard, and everybody else. Web portals may lose traffic to self-contained apps. Software prices—including Apple’s own wares—may head lower to compete in the leveling playing field.
I’m in total agreement. As with the original iPhone App Store, it will take awhile for developers to make the transition, but users will love the options.