I’m not a fan of Scobleizer but this smacks of truth—the reasons why Google didn’t build Instagram:
Google, internally, knows it has an innovation problem (look at Google Wave or Buzz for examples of how it is messed up) and is looking to remake its culture internally to help entrepreneurial projects take hold.
And the problems?
- Google can’t keep its teams small enough
- Google can’t reduce scope like Instagram did
- Google, if a product becomes successful, will get tons of resources and people thrown at it
- Google forces its developers to use its infrastructure, which wasn’t developed for small social projects
- Google’s services need to support every platform
- Google’s engineers can’t use Facebook integration or dependencies
- Google can’t iterate in semi-public
- Google can’t use Eric Reis-style tricks
How does Oracle’s Larry Ellison get efficiencies from developer teams? He takes away resources until they ship a product.