Viacom CEO Philippe Dauman on why the company won’t rent TV shows at 99-cents:
The 99-cent rental is not a good price point. It doesn’t work for us… We value our content a lot. We don’t think Apple has it quite right yet.
It’s math. Viacom sells to distributors, and distributors push content elsewhere. Viacom’s revenue comes from distributors. Apple, for now, is a small fish.