Jane Wells in CNBC reports that Apple has partnered with a hardware company and opened iTunes in the process.
In what appears to be a first, Apple opened up iTunes software system to BridgeCo, a software company that embeds chips in stereo equipment which allow users to seamlessly stream music wirelessly from a mobile device.
BridgeCo worked with Apple on its new AirPlay, where anyone with an iPod, iPhone, or iPad will be able to walk around his or her home and wirelessly send music from iTunes to receivers made by Denon, iHome Audio, Marantz, JBL, and Bowers & Wilkens. Unlike past products which did something similar, this is not a third-party reverse engineering workaround which has to be reworked every time Apple has a software update.
Forget Windows everywhere. It’s iTunes everywhere else.